THE SOCIETY OF SPECTACLE
The concept adapt the discussion about the formation of an ideology in a new era where society is dominated by mass production and media. More specifically, in “The Society of Spectacle” (Debord G 1967), the spectacle, which is the representation of directly lived reality through media, is critically argued due to its pervasively influence on the society, including human perceptions, separation from lived reality, and shapes a society of exploitation and manipulation.
Application
Use media to raise awareness about media: create media that awaken rather than pacify
Tell the story of contemporary society in an abstract and more impact way
Metaphor Images
- The Stage: carefully curated, center of attention
- The Audience: passively consume, be massively influenced
- The Illusion: misleading, disorienting, directly impacting on the consumers
- The Insect: degeneration, distortion of the human mind
BREAD AND CIRCUSES
"Bread and circuses" symbolizes a system that maintains control by offering entertainment and basic comforts, diverting attention from deeper societal or political concerns. Originally coined by the Roman poet Juvenal, it critiques how superficial rewards can pacify the masses and suppress critical thought. As a concept, it represents the tension between distraction and awareness in shaping public perception and engagement.